ONE EYED DOG PRODUCTIONS

CREATIVE & MARKETING DIRECTION  |  VIDEO  |  CONTENT  |  SEO & SEM

CREATIVE DIRECTION  |  MARKETING STRATEGY  |  ANALYTICS  |  DEVELOPMENT

MARKETING

Creative &

Direction

tod@oneeyeddog.com

Creative Design. Design, layout, pushing pixels. Whatever it is called, it is the core of the creative process. It is visual. It is color, It is typography. It is placement. 18 years of this process for web, print, and video starting as a web designer for start-ups to fortune rated international companies has given me a wide ranging background and insight into this process.

Creative Direction. Marketing consists of many pieces that must all fit together in an integrated and cohesive message. This has become commonly referred to as Integrated Marketing Communications, or IMC. 18 years of marketing and creative management with 8 years as a Creative & Marketing Director managing and mentoring junior designers.

Video Production. If a picture is worth 1,000 words, what is 30 frames per second worth? Video, as a marketing tool, has evolved greatly in the last decade or so and is here to stay. It is now deliverable and trackable. 14 years of production, post-production, and visual effects with Adobe CC has lead to some very impactful marketing products.

Code. Laying out a design is one thing. Making it usable as intended in a digital world full of many differently sized devices is quite another. Mark-up code development started 18 years ago in Notepad. The evolution included Notepad morphing into Drumbeat, Dreamweaver, and now tools like Adobe MUSE to make modern responsive design all come together.

SEO & SEM. Good design is essential, but if your work can't be found for the reasons that you want it found, it is useless. Analytics, programmatic, AdWords, Experience Manager, and Tag Manager all allow these other pieces of the marketing puzzle to be found by relevant potential customers. This continues the process of Integrated Marketing Communications. Making it all work together.

Education. Time in the trenches is good. Experience is relevant. Education doesn't hurt either. With a Master of Arts in Advertising and Marketing Communications, all of this experience is backed by the time, dedication, and further knowledge gained while earning an industry related advanced degree.

Bonus Fact: Professor at Webster University in the Graduate School of Communications.

MARKETING

CREATIVE DIRECTION

MARKETING STRATEGY

ANALYTICS

DEVELOPMENT